When:
Before and during Tokyo Olympics 2020
Where:
Tokyo, Japan
What:
Make a new type of sportswear (functional but casual and fashionable)
Who:
① Japanese enterprise making sporting goods (plan)
② Japanese factories and craftsmen (produce)
③ Athletes and staffs of Tokyo Olympics (wear)
Why:
Today, the way of sports is changing and most people are enjoying some kinds of sports. Likewise, sportswear is also becoming more casual and fashionable and some foreign companies are starting to produce such sportswear. Tokyo Olympics is the best chance that Japanese sports bland increase its share in the world by making outstanding sportswear and appealing its prominent skills.
Today, the way of sports is changing and most people are enjoying some kinds of sports. Likewise, sportswear is also becoming more casual and fashionable and some foreign companies are starting to produce such sportswear. Tokyo Olympics is the best chance that Japanese sports bland increase its share in the world by making outstanding sportswear and appealing its prominent skills.
How:
< 1. Examination>
Examine needs of athletes and general people in the world
↓
Ex: The image of Japan, comfort to wear, material, function, design
<2. Visual design>
Ask a Japanese designer of its design which is associated with Japan and fashionable
The uniform Japanese representations of gymnast were wearing represents Japanese national flag.
In Sochi Winer Olympics, the uniforms of some countries were designs of the famous bland and very fashionable.
America (by Ralph Lauren)

France (by Lacoste)
< 3. Functional design>
Draft a design which is considered high functions
< 4. Make>
Make in Japan
This is the most important point to appeal Japanese features of making, for example, the prominent skill of sewing, the good materials like thread, and the spirit of mottainai. Furthermore, it leads to the regional activation.
< 5. Promotion>
Promote to Olympics committee or contract with athletes
~Explain about our project~
When we talked about this topic, we thought the Tokyo Olympic 2020 becomes good opportunity to expand Japanese products, culture and spirits. Japanese companies are particular about the details of products and Japanese designers have original Japanese feelings. Then we thought Japanese sports companies can create more functional and comfortable products and Japanese designers can take some Japanese traditional design into Japanese products. In addition, nowadays, when we play some sports, we wear sports clothes and when we are in daily life, we wear general clothes. So we thought it will be epoch-making to create some clothes which we can use in sports and daily life. Those are the origins of our projects.
Then we thought about how to expand Japanese products and culture in Tokyo Olympic and we get a conclusion. First, we meet the Japanese company’s technology and Japanese traditional design. To say concrete, we invent sports clothes which have precision details. Moreover, our sports clothes have special texture which we can use in sports and daily life. In addition, we cooperate with Japanese fashion designer and take in Japanese traditional design in modern sports clothes. We want to fuse traditional Japanese culture and modern Japanese culture and take those cultures into sports clothes by thinking about the arrangement of colors, the shape and so on. However, when we invent new type sports clothes, we don’t forget not only design but also functionality. When people play some sports, all people eliminate sweat and in many sports, there are lot of actions like jumping, throwing a balls, running and so on. To make those actions easier and keep our skin comfortable, we should use more elastic and evaporative texture. Likewise, it is important to make our products in Japan because ‘’Made in Japan’’ will be an important element to promote our products to all over the world. It is difficult to take all of those factors into one product but if there are Japanese technology and spirit, it is sure to realize it.
After we invent products, we should promote our products. To be known our products, we should make contract with professional athletes and Japan Olympic Association (JOC) then we supply our clothes to professional players and volunteers who supports the managements of Tokyo Olympic. In addition to this, before the Tokyo Olympic is held, we make advertisement. We should strongly promote about Japanese product’s functionality, detail, the fusion of traditional Japanese culture and modern sports clothes and ‘’Made in Japan’’ in our advertisement. To do those promotions and advertisements, we can spread the greatness of Japanese products and Japanese craftsmanship to all over the world.
(693 words)